Be Real-World Smart: A Beginner’s Advanced Google Analytics Guide

Being book smart is good. The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way...

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

You don't use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think I'm being sarcastic. I am not, and this post is all about...

Rock Analytics More: Obsess About Goals And Goal Values!

If you don't have goals, you are not doing digital analytics. You are doing i am wasting earth's precious oxygenalytics. Let's back up. Let me start with a story. We were brain storming about the next clustseeer of coolness for Analytics, the...

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all...

Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Standard reports stink. Custom reports rock! If you are a regular reader of this blog, you are quite familiar with this sentiment. I've expressed it often. 🙂 The primary reason is simple: You are unique. Your business is unique. Why would a report created for...
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